Marketing for Entrepreneurial Non-Profits
Professor Paul Bloom, of the Center of Social Entrepreneurship at Fuqua School of Business at Duke University, presented an online seminar yesterday for the winners of the Digital Media and Learning Competition. He kindly allowed it to be captured so that we could post it for anyone who wishes to watch.
Paul Bloom is a well-known authority on social entrepreneurship. He has written many books and articles on marketing including: Philip Kotler, Thomas Hayes, and Paul N. Bloom, Marketing Professional Services (Second Edition), Paramus, NJ: Prentice Hall Press, 2002; Paul N. Bloom and Gregory T. Gundlach, eds., Handbook of Marketing and Society, Thousand Oaks, CA: Sage Publications, 2001; Paul N. Bloom and Richard G. Starr, Jr., eds., Proceedings of the 1992 Marketing and Public Policy Conference, 1992;Paul N. Bloom, ed., Advances in Marketing and Public Policy: Vol. 2, Greenwich, Conn.: JAI Press, 1991; Paul N. Bloom et al., eds., Enhancing Knowledge Development in Marketing, Chicago: American Marketing Association, 1989--and many others.
We thank him for spending his valuable time with us and for allowing to make this video of his talk available to the HASTAC audience.
- Cathy Davidson's blog
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