The Walking Dead Media: Technologies of Transmediality
January can be the cruelest month. It's often hard to come back to life after the December holidays, especially when it is dark and cold in the mornings and the world is still reticent to accept it is time to get our act together once more.
I am in Bristol, one of my favourite UK cities and one of the friendliest places I've been to. It is an incredibly vibrant place where inspiration is found in every corner, so I am very excited I will participate in a symposium organised by the Worldwide Universities Network, titled "Technologies of Transmediality."
The symposium will take place at the Wickham Theatre of the University of Bristol. It starts this afternoon and finishes on Saturday evening. The event will feature keynote addresses by:
- Prof Mike van den Heuvel (Wisconsin), The Performance of Science.
- Prof Jeff Smith (Wisconsin), Popular Music, Intermediality and the Screen.
- Prof Sarah Street (Bristol), Technicolor and Transmediality.
- Prof Phillip Thurtle (Washington), Theories of Intermediality.
According to the programme, there will also be "a performance by the company Bodies in Flight which incorporates different media in its contemporary live performances, introduced by Prof Simon Jones (Bristol), and a screening of extracts from films and television programmes which involve the import/impact of popular music as transmedial experience, compiled and introduced by Dr Kevin Donnelly (Southampton)."
On Saturday my presentation will focus on the idea of zombie culture as a paradigmatic example of transmediality, concentrating on a reading of The Walking Dead, the ongoing American monthly comic book series created by writer Robert Kirkman in 2003, in comparison with its TV series adaptation, also called The Walking Dead.

I will briefly explore the rich matrix of transmedial intertextuality preceding the comics and TV series, and will combine the terminologies used by Walter Benjamin (innervation), Thierry Groensteen et al (transecriture; trans-semiotisation)and Pascal Lefevre (adaptation, visual ontologies) to discuss how the motif of "the walking dead" represents the organic rebirth of "dead media" in the particular materialities of different media, such as film, television and performance.
Based on a comparative close reading of the TV series adaptation of pages 10-12 of The Walking Dead No.1 (October 2003) (and of the "adaptation" from original script to comic) I will link the concept of transmediality to multi-authorship, materiality and translation and the accompanying changes they impose on format and reception. As a comic book with a multiple existence in different publication formats and languages, The Walking Dead exemplifies comic book culture's inherent transmedial nature.
I will let you know how it goes.
I have copied the complete programme below:
Panel
Name
Paper title
Historical perspectives: form and genre
Friday 11am
Chair: Dr Kristian Moen
DOLAN, Josie
Technologies of truth telling in biopic narratives
FRYER, Paul
Opera and the Silent Film
RODRIGUEZ-AMAT, Mon
Rhyming, singing, telling, building: transmediatically forging Germany
SMITH, Susan
Come on Baggy, get with the beat: Transmediality and the Animated Musical
Transmedial performance
Friday 4pm
Chair: Dr Paul Clarke
BESWICK, Katie
Transforming the Council Estate: screen and stage in SPID Theatre Cos 23716
COHEN, Deborah
Korean Nonverbal Performance: A Hybrid Performance Art
REYNOLDS, James
Transmediality and the Uncanny in the devised theatre performances of Robert Lepage and Ex Machina
ROSS, Julian
Variations of Transmediality in Takahiko limuras film and video performances
Transmedia texts and narrative
Saturday 11am
Chair: Dr Ika Willis
ABBA, Tom
Writing Transmedia
DOVEY, Jon
Web Drama? Designing Transmedial narrative
LANDER, Rik and EVANS, Elizabeth
Emotional engagement in pervasive drama
WOOD, Aylish
Zodiac: technology, adaptation, reconstruction
Comparative media forms
Saturday 2pm
Chair: Dr Angela Piccini
FLAXTON, Terry
Developing aesthetics of digital technology and its effects in transmedial disciplines
HARVEY, Colin
Fantasy, memory and transmediality
PRIEGO, Ernesto
The printed comic book as a technology of transmediality
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Today is the first day of the Modern Language Association 2011 Conference in Los Angeles. Please check out the Comics and Graphic Narratives MLA Discussion Group for full information about comics-related panels at MLA11.
For programming of Digital Humanities sessions at MLA11, please see Mark Sample's post.
The event will feature keynote addresses by:
Prof Mike van den Heuvel (Wisconsin), The Performance of Science.
Prof Jeff Smith (Wisconsin), Popular Music, Intermediality and the Screen.
Prof Sarah Street (Bristol), Technicolor and Transmediality.
Prof Phillip Thurtle (Washington), Theories of Intermediality.
There will also be a performance by the company Bodies in Flight which incorporates different media in its contemporary live performances, introduced by Prof Simon Jones (Bristol), and a screening of extracts from films and television programmes which involve the import/impact of popular music as transmedial experience, compiled and introduced by Dr Kevin Donnelly (Southampton).
- Ernesto Priego's blog
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